How To Make Money on Pinterest for Beginners

Pinterest isn’t just a place for inspiration—it’s a platform where you can actually make money.

With over 498 million active users globally, it’s a goldmine for creators, entrepreneurs, and anyone looking to turn their ideas into income.

Did you know that 82% of Pinterest users have made purchases influenced by what they’ve seen on the platform?

That’s a huge opportunity for you to tap into! Whether you’re sharing your passion or promoting products, Pinterest can help you connect with an audience ready to engage and shop.

Getting Started to Make Money on Pinterest

Setting Up Your Pinterest Account

Create a Business Account

If you want to make money on Pinterest, the first step is creating a business account. Unlike personal accounts, business accounts are designed for marketing and growth.

They come with features like analytics, ad tools, and the ability to claim your website. These tools help you increase brand awareness, drive traffic, and connect with your audience.

Switching to a business account is free and easy. Just go to your account settings and select “Convert to Business.”

Choose a Niche or Focus Area

Picking a niche is crucial. It helps you attract the right audience and stand out.

Some popular niches on Pinterest include DIY and crafts, home decor, food and drink, and fashion and beauty.

If you’re passionate about something like healthy desserts or sustainable living, focus on that.

A clear niche makes it easier to create content that resonates with your audience and keeps them coming back.

Optimizing Your Profile for Success

Write a Clear and Engaging Bio

Your bio is one of the first things people see. Use it to explain what you offer and how you can help your audience.

For example, if you’re in the DIY niche, mention how your pins can inspire creative projects.

Include 3-5 relevant keywords to make your profile searchable. Keep it short but impactful.

Add a Professional Profile Picture

A professional profile picture builds trust. Use a high-quality image that represents your brand. If you’re a blogger or entrepreneur, a friendly headshot works well. For businesses, a logo is a great choice. This small detail can make a big difference in how people perceive your account.

Pinterest SEO Basics

Use Keywords in Your Profile and Boards

Keywords are the backbone of Pinterest SEO. Start by using Guided Search to find popular terms related to your niche.

Add these keywords to your profile description, board titles, and board descriptions.

This helps your content appear in search results, making it easier for users to find you.

Create Keyword-Rich Pin Descriptions

When you create pins, don’t skip the descriptions. Adding relevant keywords improves your pin’s visibility. For example, if you’re sharing a recipe, include terms like “easy dinner ideas” or “healthy recipes.”

A good description not only boosts exposure but also encourages clicks, helping you make money through increased engagement.

Monetization Options to Make Money on Pinterest

Affiliate Marketing

How to Find Affiliate Programs

Affiliate marketing is one of the easiest ways to make money on Pinterest. You don’t need to create your own products—just promote someone else’s and earn a commission for every sale.

Start by joining affiliate networks like Amazon Associates, ShareASale, or CJ Affiliate. Many brands also offer their own affiliate programs, so check the websites of companies you love.

Look for programs that align with your niche to ensure your audience finds the products relevant and useful.

Once you’ve joined an affiliate program, it’s time to add those links to your pins. Create visually appealing pins that showcase the product and include your affiliate link in the description.

Be transparent by adding a disclaimer like “This post contains affiliate links.” For example, a Pinterest creator named By Mable Grace, with over 800,000 monthly views, could potentially earn $8,000 per month with a 0.01% conversion rate and $1 commission per purchase.

Imagine the possibilities for your account!

Selling Products or Services

Connecting Your eCommerce Store

If you have an online store, Pinterest can help you drive sales. Follow these steps to connect your store effectively:

  1. Define your goals to align your Pinterest strategy with your business objectives.
  2. Create a business account if you haven’t already.
  3. Research your target audience to craft content that resonates with them.
  4. Design pins that highlight your products and include direct links to your store.
  5. Post consistently to maintain visibility.
  6. Organize your boards with clear categories for better optimization.
  7. Build an organic following by engaging with users authentically.
  8. Use Pinterest ads to reach a broader audience.

Promoting Digital Products

Digital products like eBooks, printables, or online courses are perfect for Pinterest. They’re easy to deliver and often have high profit margins.

Popular items include planners, DIY guides, and templates. Create pins that showcase the value of your product and link directly to your sales page.

For example, home décor and DIY crafts are highly searched topics on Pinterest, making them ideal niches for digital products.

Driving Traffic to a Blog or Website

Using Pinterest to Boost Blog Traffic

Pinterest is a powerful tool for driving traffic to your blog or website. Focus on creating pins for your most valuable content.

Use eye-catching graphics and keyword-rich descriptions to attract clicks.

Concentrate your boards on the main topics of your blog and include 5-7 keywords in your pin descriptions.

Avoid using hashtags, as they’re not effective on Pinterest.

Monetizing Blog Traffic with Ads or Products

Once you’ve increased your blog traffic, you can monetize it through ads, sponsored posts, or selling your own products.

Learn Pinterest strategies to keep the traffic flowing. For example, static pins work well for new content.

Don’t overwhelm your audience by posting too many pins at once. With consistent effort, you can turn your blog into a reliable income stream.

Collaborating with Brands

How to Attract Brand Partnerships

Working with brands is a fantastic way to make money on Pinterest. But how do you get brands to notice you? It starts with building a profile that aligns with their goals. Brands look for influencers whose audience matches their ideal customers.

So, focus on creating content that appeals to a specific group. For example, if you’re in the fitness niche, share pins about workouts, healthy recipes, or activewear.

Engagement matters just as much as reach. Brands want to see that your followers interact with your content.

This means likes, comments, and saves are key. To boost engagement, ask questions in your pin descriptions or create polls in your stories. Also, make sure your profile looks professional.

A clear bio, consistent branding, and high-quality pins show brands you’re serious about your work.

Finally, don’t wait for brands to come to you. Reach out to companies you love. Send them a short pitch explaining why your audience is a great fit for their products.

Highlight your follower engagement and any past successes. Even if you’re just starting out, showing enthusiasm and a clear plan can make a big impression.

Creating Sponsored Content

Sponsored content is one of the most popular ways to collaborate with brands. It’s simple: a brand pays you to create and share pins that promote their products or services.

To make these partnerships successful, focus on authenticity. Your followers trust you, so only work with brands you genuinely believe in.

When creating sponsored pins, keep your audience in mind. What would grab their attention?

Use eye-catching visuals and write descriptions that highlight the product’s benefits. For example, if you’re promoting a skincare product, mention how it solves a common problem like dryness or acne.

Transparency is crucial. Always disclose when a pin is sponsored. This builds trust with your audience and keeps you compliant with advertising guidelines.

Sponsored content not only helps you make money but also strengthens your relationship with your followers when done right.

Beginner-Friendly Strategies to Make Money

Beginner-Friendly Strategies to Make Money

Creating High-Quality Pins

Design Eye-Catching Graphics

Your pins need to grab attention instantly. Pinterest is a visual platform, so high-quality graphics are essential. Use bright colors, bold fonts, and clear images to make your pins stand out.

Keep your designs clean and easy to read. For example, if you’re sharing a recipe, include a mouthwatering photo of the dish with the title overlaid in a bold font.

A well-designed pin can increase clicks and help you make money faster.

Use Canva or Similar Tools

You don’t need to be a graphic designer to create stunning pins. Tools like Canva make it easy for beginners.

Canva offers free templates tailored for Pinterest, so you can customize them with your text, colors, and images.

It’s user-friendly and saves time. Other tools like Adobe Spark or PicMonkey also work well.

Experiment with different layouts to find what resonates with your audience.

Building a Consistent Posting Schedule

How Often to Post on Pinterest

Consistency is key to growing your presence on Pinterest. Beginners should aim to post at least one pin per week.

Quality matters more than quantity, so focus on creating valuable content. Pinterest recommends a weekly posting schedule to maximize engagement.

Over time, you can increase your frequency as you get more comfortable.

Using Scheduling Tools Like Tailwind

Scheduling tools like Tailwind can simplify your posting routine. Tailwind’s SmartScheduler analyzes your audience’s activity to identify the best times to post.

Its Smart Queue feature automatically schedules your pins during peak activity periods, boosting visibility and engagement.

The Smart Loop function keeps your top-performing pins in circulation, ensuring they stay visible.

These features make it easier to maintain a consistent schedule while saving time.

FeatureBenefit
SmartSchedulerIdentifies peak posting times using audience activity analysis
Smart QueueAutomatically schedules posts during peak activity periods
Smart LoopMaintains consistent visibility of high-performing content

Growing Your Audience

Engaging with Other Users

Engagement is a two-way street. Start by leaving thoughtful comments on other users’ pins. This can spark conversations and increase your visibility.

Follow boards that align with your niche to encourage reciprocal engagement. For example, if you’re in the DIY space, follow boards focused on crafts or home projects.

Building connections with others helps grow your audience organically.

Joining Group Boards

Group boards are a fantastic way to expand your reach. These boards combine the followers of multiple collaborators, giving your pins a much larger audience.

For instance, a group board with 136 collaborators could have over a million followers. When you contribute to these boards, your pins can get thousands of shares, boosting engagement and helping you grow faster.

Look for group boards in your niche and request to join.

Tracking and Analyzing Performance

Using Pinterest Analytics

Tracking your performance on Pinterest is essential if you want to grow and make money. Pinterest Analytics is your go-to tool for understanding how your content is doing.

It provides valuable insights into what’s working and what needs improvement. But what should you focus on? Here’s a quick breakdown of key metrics to track:

MetricWhat it MeasuresWhy it Matters
ImpressionsNumber of times your Pins were shown on a user’s screen.Indicates how often people see your Pins, reflecting content effectiveness and SEO success.
EngagementsTotal number of times someone clicked or saved your Pin.Shows audience connection with your content, essential for measuring social media success.
Outbound clicksTotal number of clicks to the destination URL in your Pin.Measures the effectiveness of your Pinterest strategy and potential ROI.
Outbound click ratePercentage of clicks to a Pin’s destination URL divided by impressions.Helps assess the performance of your Pins in driving traffic to your website.

By keeping an eye on these metrics, you’ll know if your Pins are reaching the right audience and driving the results you want. For example, if your impressions are high but engagements are low, it might mean your visuals or descriptions need improvement.

Adjusting Strategies Based on Data

Once you’ve gathered data from Pinterest Analytics, it’s time to put it to good use. Adjusting your strategy based on what you learn can make a huge difference. Here are some ways to tweak your approach:

  • Use audience insights to create content that matches their preferences.
  • Look at which Pins perform best and use that information to guide future designs.
  • Experiment with different types of content, like videos or carousel Pins, to see what gets the most engagement.
  • Add relevant keywords to your Pin descriptions to improve discoverability.
  • Test posting at different times to find when your audience is most active.
  • Partner with influencers in your niche to expand your reach.

These small adjustments can lead to big improvements. For instance, if you notice that Pins with certain keywords perform better, you can optimize all your descriptions to include similar terms.

Or, if a specific type of content gets more clicks, focus on creating more of that. By staying flexible and using data to guide your decisions, you’ll keep your Pinterest strategy on the right track.


Pinterest gives you plenty of ways to earn money, even if you’re just starting out. To begin, follow these steps:

  1. Set up a Business account to access analytics and creator tools.
  2. Optimize your profile with keywords to boost visibility.
  3. Post high-quality content consistently to engage your audience.

Once you’ve got the basics down, explore monetization options that fit your goals. Whether it’s affiliate marketing, selling products, or driving traffic to your blog, the possibilities are endless. Take action today and start turning your Pinterest passion into profit!

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